Irina Rimes becomes the brand ambassador of DAAR, the Jewelry Brand Part of the TEILOR Group

DAAR, the jewelry brand that is part of the TEILOR Group, proudly announces the beginning of its collaboration with Irina Rimes, who joins as brand ambassador.

With a portfolio centered around lab-grown diamond pieces, DAAR offers jewelry with a modern, versatile design. The brand is aimed at a young audience open to new experiences in the world of jewelry, and it redefines millennial luxury through an approachable and authentic lens.
In this context, choosing Irina Rimes as the image of the brand feels natural, and the collaboration marks a new rhythm in DAAR’s evolution, bringing together two creative worlds that resonate with the same emotions.

Authenticity, creativity, and versatility—traits that define Irina Rimes—are also the foundation of the new brand. DAAR is the first brand in Romania to introduce lab-grown diamond jewelry to the market, and it is part of the TEILOR Group.

“DAAR and Irina Rimes – a new chapter in the story of the newest brand in the TEILOR portfolio. We are truly excited about a collaboration that inspires femininity, creativity, and empowerment for the generations following us. Over time, we’ve aspired to inspire customers not only through our jewelry collections but also through creative campaigns that tell the story of precious stones. You choose jewelry based on personality, the moment, the emotion, or simply how it makes you feel. And now, Irina will carry forward the story of a bold and youthful brand—just as we have done over 25 years with TEILOR. DAAR steps into the spotlight with a strong and authentic voice,” says Iulia Novac, Marketing Director for the TEILOR and DAAR brands.

Through this partnership, DAAR aims to shine a spotlight on lab-grown diamonds and colorful lab-created gemstones while embracing the role of educating the public.
Different from natural diamonds only in origin, lab-grown diamonds are a modern, versatile choice—a contemporary statement for the new generations.

“The way you choose to express your personality has the power to evoke emotion—just like music. In DAAR, I found an aesthetic that resonates with my way of feeling and expressing myself: delicate, authentic, but full of strength. I’m happy to be the ambassador of a brand that highlights femininity in such a subtle and courageous way,” said Irina Rimes.

For DAAR, the future includes expanding with new store openings in shopping centers across the country, as well as launching in-house designed collections.
With a focus on innovation, DAAR, part of the TEILOR Group, seeks to inspire generations, educate through relevant information in the field of lab-grown diamonds, and offer an elevated customer experience—true to the spirit of the TEILOR brand.